Beautiful websites and apps that move your business forward
Previously Unknown is an Aotearoa / New Zealand-based web and app development studio with over 15 years of experience building high-quality digital products for businesses of all sizes.
Previously Unknown is a one-person, remote studio based in Aotearoa / New Zealand, working with clients locally and internationally.
By keeping things lean, your investment is focused on craftsmanship and experience, resulting in better value, closer collaboration, and faster decision-making.
We build digital products that work beautifully for your business and your people.
Native and cross-platform solutions that feel fast, reliable, and intuitive.
Modern, responsive web products built for performance and clarity.
Tailored tools that fit your workflow, data, and operations.
Clean, human-centered interfaces that feel easy to use and easy to trust.
If you have an idea for improving how your business works, we can help you explore it and turn it into a real, working product.
My goal is simple: build software that genuinely helps your business and is easy for people to use.
With over 15 years of experience, I have built apps and websites for startups, enterprises, and a wide range of businesses in between.
From simple sites to complex multi-platform systems, every project gets the same level of care.
Products that feel refined, not just functional.
High-quality work without inflated agency fees. I focus on value, not overhead.
Every business is different. Your software should be too.
I specialise in building custom solutions that fit your processes, your customers, and your goals, whether that is a customer-facing app, an internal tool, or a full digital platform.
I take the time to understand what you actually need, then design and build around that.
I start by understanding your idea, your business, and your constraints.
I map out user flows and interfaces that are clear, usable, and visually strong.
I build clean, maintainable code with scalability and performance in mind.
I help you go live and stay supported as your product grows.
Have an idea, a problem to solve, or a product to build? I would love to hear about it. No idea is too big or too small.